Promotional Video and Lifestyle Photography for XTrade

Sprint65 recently partnered with XTrade, a leading supplier of trade tools and accessories, to produce a promotional video and lifestyle images for their brand. The content creation involved travelling to Dumfries to capture the tools in use on a real worksite. This comprehensive day of shooting resulted in a gallery of high-quality images and a promotional video, enhancing XTrade's online presence and marketing efforts.

XTrade

XTrade is known for its extensive range of durable and reliable trade tools, catering to professional tradespeople and DIY enthusiasts. The brand aims to provide tools that meet the high standards of their users, ensuring both efficiency and safety. To showcase their latest products, XTrade sought engaging visual content that would resonate with their target audience.

Sprint65's Involvement

Sprint65's role in this project encompassed several key services:

1. Photography: We captured high-quality lifestyle images of XTrade tools in use at a real worksite in Dumfries. These images were designed to highlight the functionality and durability of the tools in a professional setting.

2. Photo Editing: Our team edited the images to ensure they met the highest standards of quality. This included colour correction, retouching, and enhancing details to make the tools stand out.

3. Videography: Alongside the photography, we shot a promotional video featuring the tools being used on-site. This video aimed to demonstrate the tools' practical applications and robustness in a dynamic and engaging manner.

4. Video Editing: The raw footage was edited to create a polished and professional promotional video. This included cutting, splicing, and adding visual effects and sound to produce a compelling final product.

5. Graphic Design: We created graphic elements to be used in the promotional video and across XTrade’s marketing materials. These elements ensured a cohesive visual identity aligned with the brand’s image.

6. Social Media: We developed a social media strategy to distribute the new content, including posts and ads that showcased the images and video, driving engagement and directing traffic to XTrade’s website.

Results

The content creation day in Dumfries yielded significant positive outcomes for XTrade:

• High-Quality Visual Content: The gallery of images and promotional video provided XTrade with versatile content for their website, social media, and marketing campaigns.

• Increased Engagement: The engaging and professional visuals attracted attention on social media, leading to increased engagement and interactions with the brand.

• Enhanced Brand Image: The high-quality content reinforced XTrade’s reputation as a provider of durable and reliable tools, appealing to both existing and potential customers.

• Boosted Online Presence: The strategic distribution of the content across various online platforms enhanced XTrade’s visibility and reach.