How to Write Subject Lines That Get Clicked

The subject line is the first thing your audience sees in their inbox, and it plays a crucial role in whether your email gets opened or ignored. Writing effective subject lines is an art that can significantly impact your email marketing success.

Keep It Short and Sweet

Subject lines that are too long can get cut off, especially on mobile devices. Aim for a length of 50 characters or less to ensure your message is fully visible.

Use Action-Oriented Language

Encourage recipients to take action by using strong, action-oriented language. Words like "Get," "Discover," and "Learn" can create a sense of urgency and entice readers to open your email.

Personalisation Matters

Personalised subject lines that include the recipient's name or reference their previous interactions with your brand can increase open rates. Make your emails feel like they’re tailored specifically to the reader.

We helped Toolstop implement personalised abandoned cart emails with subject lines that mention the specific product left behind, significantly boosting open rates and driving conversions.

Toolstop's personalised abandoned cart email subject line

Create a Sense of Urgency or Curiosity

Spark interest by creating a sense of urgency or curiosity in your subject line. Use words like "Limited Time," "Exclusive," or ask a provocative question to pique recipients' interest.

A/B Test Your Subject Lines

Experiment with different subject lines to see what works best for your audience. A/B testing allows you to compare the performance of different subject lines and optimise your email campaigns.

Avoid Spam Triggers

Be mindful of words and phrases that might trigger spam filters. Avoid excessive use of exclamation points, all caps, or spammy language.

Let Sprint65 Be Your Subject Line Experts

Crafting the perfect subject line can be challenging. Let Sprint65's email marketing experts handle the process for you. We'll analyse your target audience, develop compelling subject lines, and track their performance to optimise your results.